Start Your Expedition

Business Model Strategy in the Dynamic Economy

Developing a future-ready business model strategy is crucial for corporate success in an era characterized by rapid technological change and evolving customer behavior. Companies across all sectors face the challenge of adapting their business models to meet continuously new requirements.

Digitization and changing customer needs call for an agile business model strategy. Today's customers and employees expect simpler, interconnected solutions that are customer- and user-centered. These shifts blur the lines between industries and necessitate a reassessment of competitive advantages. Traditional business models can quickly become outdated, and companies must adapt to the new reality to remain relevant.


Our Services

Business Model Strategy
More Close
Leadership Excellence
More Close
Future Viability
More Close

Business Model Strategy Topics

  • Viability Business Models
  • Digital Ecosystems
  • Agile learning Organization
  • Innovation Scouting
  • Digital Transformation
  • Customer Centricity

Leadership Excellence Topics



Future Viability Topics

  • Value and Purpose
  • Branding
  • Corporate Culture
  • Governance
  • Leadership Culture


Case Study - on the way to digital transformation with innovative services for the digital further development of the existing business model
  • Insight into the digitalization in a German retail bank
  • Development & implementation of a personal finance management application as well as business model definition & anchoring

Success Factors

In an era of rapid technological innovations and societal changes in customer behavior, all companies face significant challenges that affect their existing business models in various ways.

Consider the central questions regarding the future viability of your business model strategy:

  • Identifying Competitive Advantages: What are our core competitive advantages today, and what changes in market offerings or customer behavior are foreseeable or need to be anticipated?
  • Business Model Adaptations: How can we make adjustments or extensions to our business model more attractive to customers and employees?
  • Establishing Customer-Centricity: How can we culturally and procedurally embed customer-centricity as a central element of our market strategy throughout the company?
  • Agility and Innovation: How can we be more flexible in developing and introducing new products and services?
  • Handling Complexity: What challenges and complexities arise in organization, processes, and control procedures, and how do we address them?
  • External Orientation and Cooperation: What complexities does this bring in organization, processes, and control procedures, and how do we address these?
  • Future Competencies: How must we open up as a company externally to not fall behind market developments? What sales, organizational, and cooperative options should be the focus?
  • Cultural Adjustments: How does this affect our leadership and corporate culture?


We support you in finding the answers


Why 4C?

Our Consulting Approach


.. focuses on supporting companies with customized strategies specifically designed to adapt their business model strategy to the rapidly changing market dynamics. We concentrate on identifying competitive advantages and strengthening customer-centricity within the company, aiming to enhance agility and innovation.


Our Goal

.. is to create a robust and future-proof business model strategy that not only addresses current market challenges but also unlocks the potential for long-term growth and success. We strive to empower our clients to proactively respond to changes and strengthen their position in the market.

Is your business model strategy already fit for the future?

Your Temporary Co-drivers

Hans-Martin Schneider

Senior Partner

To profile
Stephan Grunwald

Senior Partner

To profile
Uwe Dorst


To profile

Key Topics for Your Business Model Strategy

Top topic

A transformation of companies is imperative.

Top topic
Cyber Security

How to make your cyber security organization fit for the future

Future-proof Model

Secure the future, seize opportunities: revolutionize your business model for the digital era.


Future Proof Business Model 

  • Sustainable Sales and Revenue Model
  • AI in Sales
  • Ecosystem and Platform Strategy
  • Digitalization within Sales
  • Omnichanel 2.0
  • End-to-End Digitalization


Customer Centricity

Inspire. Transform. Convince. Turn customers into ambassadors of your success!


Customer Centricity topics

  • Transformation to a Customer-centric Organization
  • Customer Value Selling
  • Customer integrated Product Design
  • Customer Journey Management
  • Transparency Customer Satisfaction (NPS)
True Customer Orientation

True Customer Orientation

Transformation Excellence

Implementation of digitization initiatives


Transformation Excellence topics: 



Contact us

We would like to point out that this website only offers a limited insight into our services. Our expertise and range of services cannot be fully represented on this platform. For individual advice and to address your specific concerns in the best possible way, we cordially invite you to contact us directly so that we can offer you tailor-made solutions.

Thank you for your trust. We look forward to hearing from you.


Claudia Bauer

Head of Marketing & Business Development

+49 89 599 882 0

Follow us:
To profile