The transformational part of the solution is to change the mindset of each individual and consistently align them with customers.

Today, all companies claim to be customer oriented. But what exactly is the difference between a customer-oriented and a customer-centric company? What are the structural and cultural consequences of a customer-centric orientation for the entire company? Or more specific: Are processes in your company today already being developed and thought from the customer's point of view? What obstacles - such as internal security requirements or regulatory requirements - keep getting in the way? Do all employees already have a deep sense of their own responsibility to inspire customers every day?
Customers want to have their needs and desires fulfilled - even in areas that have previously been perceived as relatively unemotional. Why then do most companies still just sell products and services?

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Customer Centricity
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Future-proof Model
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Sales Excellence
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Customer Centricity topics

  • Transformation to a Customer-centric Organization
  • Customer Value Selling
  • Customer integrated Product Design
  • Customer Journey Management
  • Transparency Customer Satisfaction (NPS)

Future Proof Business Model 

  • Sustainable Sales and Revenue Model
  • AI in Sales
  • Ecosystem and Platform Strategy
  • Digitalization within Sales
  • Omnichanel 2.0
  • End-to-End Digitalization



Sales Excellence topics

  • Operating Model Sales
  • CRM Strategy
  • Sales Management
  • Sales Efficiency
  • Crossselling
  • Pricing Strategy


4C Study 2023: "Success Factors of Customer Centricity"

Discover in our 4C Study how customer-centric companies distinguish themselves from the competition by consistently focusing on the customer, resulting in long-term success. This comprehensive study, developed in collaboration with leading CSOs, reveals the crucial success models and factors that set these companies apart.

Temporary Co-Drivers

Patrick Utsch


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Patrizia Bamberg-Kunz


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Hans-Martin Schneider

Senior Partner

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