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Digital & Innovation Strategy

What actually distinguishes the business models of the future, and how can they be aligned with existing businesses and partners? "Digital & Innovation Strategy" focuses on precisely determining the current state within the context of digitalization and innovation and provides a clear roadmap/strategy towards digital excellence. The emphasis is on both initiating innovation strategies and conceptualizing product and service innovation, with a priority on aligning with the company's strategy and feasibility for your business.

 

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Digital & Innovation Strategy

Consulting Expertise Digital & Innovation Strategy: 

Digital
Transformation

Consulting Expertise Digital Transformation: 

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Consulting Expertise Technology Excellence: 

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4C Insights
4C Case Study: Agile Product Development

The Lean Service Creation approach to developing digital product ideas for a Pure Digital Player in the financial services industry - with structured creativity to innovative services.

Our Success Stories

Digital business model development

Bigger Picture

The digital, customer-centric services offered by FinTechs represent a new type of competition for established financial institutions. In order to remain competitive in the future, traditional institutions see the digital development of their business model as the next logical step. However, experience shows that the difficulty of intelligently “connecting” existing products with new services and addressing additional customer groups is significantly underestimated.

 

 

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Industrie: Banking
Region: Germany & Austria
Mitarbeitende: 9.000

4C Consulting approach

  • Analysis and recording of existing reports to derive essential information requirements from the business model.
  • Conceptual definition of design, content outline, and basic functionalities in report mockups.
  • Consolidation of various data sources in a central data warehouse (DWH).
  • Testing by selected end users, rollout first in top management and then in all operational units.

 

 

Added Value

By taking a cross-industry perspective and regularly validating with the customer, we ensure that customer wishes and issues are specifically addressed and integrated into the roadmap (MVP planning). In addition, the customer benefits from the inclusion of related interfaces, from service design to market launch and establishment.

 

Development of digital and innovative insurance products

Bigger Picture

Amidst advancing digitalization and constantly changing customer needs, our client founded a new company—a purely digital insurer. The aim of the digital insurance business is to offer suitable products and services for digital natives. The challenge lay in developing purely digital and innovative insurance products and services for the target audience.

 

i
Industrie: Financial services provider
Region: Germany, Austria, Switzerland
Mitarbeitende: 26.800

4C Consulting approach

  • Target group analysis & personas
  • Creative workshop with idea development
  • Stimulation through trigger questions
  • Development of business models (Business Model Canvas)
  • Decision-making aids such as SWOT analysis
  • Early validation with target group & UX design
  • Prototyping and visualization of ideas

Added Value

Two verified and marketable product ideas were successfully developed, including calculated business cases and well-founded potential assessments. This enabled the digital product and service offering to be expanded in a target group-specific manner and the existing business model to be strategically expanded. At the same time, the application of the lean service creation approach and agile methods was consolidated within the company and integrated into its ongoing innovation work.

 

Client Testimonials

"The cooperation with Felix Hesse and his colleagues was extremely enriching for my team and me on several levels. The 4C GROUP combines very good methodology with a high degree of individualisation and adaptation to the needs of the client. The colleagues work very precisely, reliably and bindingly. The work results are very rich in content and consistent. They are very appreciative and accommodating, despite all their goal orientation, which makes the cooperation pleasant for all project participants. And decisive for their mission - they bring along knowledge, ideas and impulses, thus enriching the process of strategy design or the detailed preparation of a development project with important aspects of content."

Marta Steib, Head of Workstream Kanzleimanagement at DATEV eG

Your Temporary Co-drivers

Felix Hesse

Partner

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Stephan Grunwald

Senior Partner

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We would like to point out that this website only offers a limited insight into our services. Our expertise and range of services cannot be fully represented on this platform. For individual advice and to address your specific concerns in the best possible way, we cordially invite you to contact us directly so that we can offer you tailor-made solutions.

Thank you for your trust. We look forward to hearing from you.

Claudia Bauer

Head of Marketing & Business Development

+49 89 599 882 0

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Maike Ring

Senior Expert Marketing & Business Development

+49 89 599 882 0

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