Start Your Expedition

This is an embedded YouTube video which activates when you click on the play button.

Developing future-oriented business models that are customer-centric and interconnected, with an emphasis on innovation and digitalization

Whether a corporation, a large enterprise, or an owner-managed company - all must face the "digital age" with its multifaceted challenges.
We specialize in making established business models fit for the future. By this, we mean initiating and consequently implementing customer-centric, interconnected, and sustainable business models. Our focus is on digitalization and innovation.

Successful Innovations

For us, a successful innovation is defined by two aspects:

  • It presents novelty to the market and customer (or company & employees in the case of processes), and
  • This is implemented in the market, accepted by customers and delivers economically measurable success.

  • On the one hand, this relates to the customer interface of products and services in the context of a more customer-centric and networked approach. On the other hand, it also relates to internal processes and organization in light of introducing digital innovations to boost efficiency and profitability. In order to implement innovation and digitalization projects, companies need new skills. Resources must be used efficiently and effectively in order to maximize the impact of innovation and create sustainable added value.


With our three core service areas in Digital Business & Innovation, we ensure holistic support from strategy development to successful implementation:

Our Services

Digital & Innovation Strategy

Consulting Expertise Digital & Innovation Strategy: 

More

Digital
Transformation

Consulting Expertise Digital Transformation: 

More

Technology
Excellence

Consulting Expertise Technology Excellence: 

More

Innovation is not a matter of chance, but the outcome of clear structures and dynamic processes. With 'CDO Advisory', we combine these elements to transform your company's portfolio in a targeted and effective way.

Felix Hesse | CDO Advisory 4C GROUP

This is an embedded YouTube video which activates when you click on the play button.

4C Study: The Evolving Role of the Chief Digital Officer

The Role of the Chief Digital Officer - Indispensable or Soon Redundant?

As digitalization progresses, the role of the Chief Digital Officer (CDO) is being hotly debated across many industries. Some view it as crucial, while others consider it dispensable.

Our study, conducted in collaboration with ESB Reutlingen, explores potential future scenarios for the positioning of the Chief Digital Officer within companies. We have identified influencing factors and challenges, analyzed roles and responsibilities, derived future scenarios, and summarized these findings.

See the Study

Cooperations

Digital City Munich

Since 2018, the 4C GROUP has been a member of the Digitale Stadt München e.V. association, a cross-industry network in the Munich area. Through various formats and events, the association offers its members a platform for regular exchange. As a member of the association, the 4C GROUP benefits from:

  • Cross-industry discussions on current challenges in the digital transformation and member companies' approaches to solutions
  • Access to knowledge and assessments of digital and innovative trends and developments from different perspectives
  • Establishment and strengthening of internal and external industry partner relationships

 

Contact us to learn more 

 

Digitale Stadt München 2025

In Focus

Our Success Stories

Digital business model development

Bigger Picture

The digital, customer-centric services offered by FinTechs represent a new type of competition for established financial institutions. In order to remain competitive in the future, traditional institutions see the digital development of their business model as the next logical step. However, experience shows that the difficulty of intelligently “connecting” existing products with new services and addressing additional customer groups is significantly underestimated.

 

 

i
Industry: Banking
Region: Germany & Austria
Employees: 9.000

4C Consulting approach

  • Analysis and recording of existing reports to derive essential information requirements from the business model.
  • Conceptual definition of design, content outline, and basic functionalities in report mockups.
  • Consolidation of various data sources in a central data warehouse (DWH).
  • Testing by selected end users, rollout first in top management and then in all operational units.

 

 

Added Value

By taking a cross-industry perspective and regularly validating with the customer, we ensure that customer wishes and issues are specifically addressed and integrated into the roadmap (MVP planning). In addition, the customer benefits from the inclusion of related interfaces, from service design to market launch and establishment.

 

Technology-Driven Customer Journey

Bigger Picture

Baggage handling and the Ground Services division face numerous challenges, particularly high cost pressure. Innovative approaches must be found to address these challenges. The integration of new technologies and processes can be one solution.

 

i
Industry: Airport operator
Region: Germany, Austria, Switzerland
Employees: 63.000

4C Consulting approach

  • An MVP is implemented in close cooperation with the specialist departments during the analysis, design, and development phases.
  • At the kick-off, goals, responsibilities, and milestones are defined jointly and recorded in a roadmap.
  • Technologies such as XR are specifically tested and integrated with regard to their usefulness for real customer processes.
  • XR applications support more efficient sorting, optimized loading, and a safer working environment.

Added Value

By quickly validating the innovation using an MVP, an assessment can then be carried out for further implementation. The development process enables the customer to build up important know-how in a future technology. Regardless of the specific product, the customer benefits from the expertise of the 4C Group and the opportunity to integrate innovative solutions into their own processes.

 

Your Temporary Co-drivers

Joerg Bassen

Senior Partner

To profile
Felix Hesse

Partner

To profile


Do you have any questions or would you like to find out more about our services?

Contact us for a non-binding consultation.

Our Consulting Services

Contact us now with no obligation
We appreciate your message and will get back to you promptly. You can find information about data processing in our data protection notice.

Contact us

We would like to point out that this website only offers a limited insight into our services. Our expertise and range of services cannot be fully represented on this platform. For individual advice and to address your specific concerns in the best possible way, we cordially invite you to contact us directly so that we can offer you tailor-made solutions.

Thank you for your trust. We look forward to hearing from you.

 

Claudia Bauer

Head of Marketing & Business Development

+49 89 599 882 0

Follow us:
To profile
Maike Ring

Senior Expert Marketing & Business Development

+49 89 599 882 0

Follow us:
To profile

Join the Team

Your non-binding enquiry

We appreciate your message and will get back to you promptly. You can find information about data processing in our data protection notice.
Submit a non-binding inquiry
Contact us for a non-binding discussion and tell us about your concerns.