Start Your Expedition
Digital Product & Business Model
Developing a new digital product or service requires more than just a moment of creativity. It involves a rigorous process that is closely aligned with your customers, addressing their problems and desires to create solutions. A successful digital innovation is a product or service that leverages digital technology and uses a novel approach to solve a relevant customer problem.
However, even the best ideas can struggle to succeed in the market without a viable business model behind them. Therefore, it's important to think about the business concept early on, alongside all the creativity in development. It's crucial to understand what customers are willing to pay for and how, for example, alternative revenue models can ensure the economic viability of the business model. It also involves understanding how to leverage the strengths of your own company and work effectively with internal stakeholders.
Special focus should be given to customer centricity, connectivity, simplicity, or the renewal of infrastructures in the context of the cloud.
In our digitalized world, digital products are becoming increasingly important. Even physical products must integrate digital components to stay relevant in the future. We focus on clear customer benefits and a viable business model, not on blind digitalization activism.
Our approach includes structured workshops, where we employ methods like Design Thinking, Business Modeling, Lean Startup, and Scrum. Our aim is to develop innovative and executable solutions by setting clear goals and incorporating creative sessions. This approach combines structure, methodological expertise, and a focus on objectives for success in the digital world.
Our goal is to deliver concrete output at the end: a developed concept, including mockups and a clickable prototype, for your digital product or business model. This concept will serve as a basis for decision-making for management and offer a clear implementation proposal.
Which problem do we solve?
- Customer-Centricity: Real customer problems are placed at the center of our process.
- Profitability: We develop sustainable business models, avoiding frivolities.
- Technology Understanding: Digital technologies are purposefully utilized to create value.
We specifically cater to business unit, product, and P&L managers responsible for "Digital Products" or those looking to enhance physical products with digital components, as well as the Chief Digital Officer (CDO).
“
Innovation is not a matter of chance, but the outcome of clear structures and dynamic processes. With 'CDO Advisory', we combine these elements to transform your company's portfolio in a targeted and effective way.
Felix Hesse | CDO Advisory 4C GROUP
“
Success Factors
- Focus on feasible innovations with a viable business model.
- Many years of experience in the (further) development of digital, networked and sustainable innovations.
- Methodological and technical expertise in leading targeted workshops to generate customer-centric ideas.
- Extensive industry and market knowledge to guide meaningful prioritization of ideas.
- Expertise in evaluating meaningful use of new technologies.
Our Approach
Idea Generation
Developing personas and mapping out the customer journey assist in analyzing target audiences and help identify actual customer problems. From this, a customer profile can be defined, which serves as a reference basis for innovation development
Detailing and Prioritization
Functional description of selected features (e.g., sketches, user stories). Development of prototypes and clickable dummies to conduct initial functional and technical validations. User research and testing to gather customer feedback and verify market fit.
Environmental and Market Analysis
Market analysis and segmentation, including competitive analysis, to define market positioning. A special focus is placed on deriving a unique value proposition and developing a product/service vision. Refining the customer journey for the innovation.
Business Model Development
Further development and validation of innovation scenarios with the Business Model Canvas. Development of a feature roadmap using, for example, the Kano model. Quantitative business case analysis to provide a decision-making template suitable for management.
What our Customers Say
“
"4C GROUP and the digital business team around Felix Hesse supported us in developing new growth areas in the shortest possible time and preparing them "investor-friendly". What I really appreciate about the collaboration is their intuition for new technologies and trends as well as the derivation of customer-centric use cases, paired with pragmatic implementation competence - which is especially crucial for us as a startup. In addition, 4C acts as a strategic partner for us in the expansion of the API platform. Here we benefit greatly from their innovative character and implementation excellence in the corporate environment."
Werner Kräutlein, CEO and founder WechselGott GmbH
“
More Topics
Digital Innovation & Strategy
Digital innovation of business models
More
Digital Innovation & Strategy topics:
More
Transformation Excellence
Implementation of digitization initiatives
More
Transformation Excellence topics:
More
Technology Excellence
Embedding the digital transformation
More
Technology Excellence Themen:
More
Your Experts
Felix Hesse
Partner
M. Sc. Industrial Engineering and Management
What are tomorrow's business models? How will companies make their profits in the future? What spaces will digitization open up? Felix Hesse is already asking himself these questions today: With his pronounced passion for digitalization topics, Felix supports his customers in questioning their existing business models and making them fit for the future. His sense of customer needs and, above all, his sense of smart solutions help him to do this. Felix focuses on the development of innovative digital services and products and sees himself as an innovation driver - especially when it comes to creating added value for his customers. In addition, he is an expert in business model development and in "finding" new sources of revenue. For him, this is perfectly combined in the "Digitization" Competence Center.
Joerg Bassen
Senior Partner
Master of Engineering and Business Administration
At 4C, you will not encounter the widespread interchangeable type of consulting. Especially not in the person of Joerg Bassen, who as an engineer stands for the principle of down-to-earthness, objectivity, consideration and careful analysis. His "engineer's view" and his distinctive analytical skills benefit not only the customers, but also the internal exchange of experience and qualification of the employees. In the area of Digital Health, Jörg Bassen is our specialist for the alignment of hospitals to an efficient, modern and innovative organization.
He uses his experience from the development in the field of digital business innovation for companies and brings this to hospitals and clinics - for the benefit of patients and hospital staff. His consulting focus includes digitalization strategy, digital business model analysis and development, as well as digitalization of the patient journey and automation of hospital processes.
Felix Hesse
Partner
M. Sc. Industrial Engineering and Management
What are tomorrow's business models? How will companies make their profits in the future? What spaces will digitization open up? Felix Hesse is already asking himself these questions today: With his pronounced passion for digitalization topics, Felix supports his customers in questioning their existing business models and making them fit for the future. His sense of customer needs and, above all, his sense of smart solutions help him to do this. Felix focuses on the development of innovative digital services and products and sees himself as an innovation driver - especially when it comes to creating added value for his customers. In addition, he is an expert in business model development and in "finding" new sources of revenue. For him, this is perfectly combined in the "Digitization" Competence Center.
Joerg Bassen
Senior Partner
Master of Engineering and Business Administration
At 4C, you will not encounter the widespread interchangeable type of consulting. Especially not in the person of Joerg Bassen, who as an engineer stands for the principle of down-to-earthness, objectivity, consideration and careful analysis. His "engineer's view" and his distinctive analytical skills benefit not only the customers, but also the internal exchange of experience and qualification of the employees. In the area of Digital Health, Jörg Bassen is our specialist for the alignment of hospitals to an efficient, modern and innovative organization.
He uses his experience from the development in the field of digital business innovation for companies and brings this to hospitals and clinics - for the benefit of patients and hospital staff. His consulting focus includes digitalization strategy, digital business model analysis and development, as well as digitalization of the patient journey and automation of hospital processes.
Jobs @ 4C
Feel free to contact us
We would like to point out that this website only offers a limited insight into our services. Our expertise and range of services cannot be fully represented on this platform. For individual advice and to address your specific concerns in the best possible way, we cordially invite you to contact us directly so that we can offer you tailor-made solutions.
Thank you for your trust. We look forward to hearing from you.
Claudia Bauer
Head of Marketing & Business Development
To profile
Claudia Bauer
Head of Marketing & Business Development
Claudia Bauer has a degree in business administration with a focus on online marketing and is responsible for marketing and business development at the 4C GROUP. She has more than 10 years of professional experience in B2B marketing, brand building and brand management based on psychological and neurological insights.
Claudia Bauer
Head of Marketing & Business Development
Claudia Bauer has a degree in business administration with a focus on online marketing and is responsible for marketing and business development at the 4C GROUP. She has more than 10 years of professional experience in B2B marketing, brand building and brand management based on psychological and neurological insights.
