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Innovation Roadmap & Portfolio
For us, an innovation is considered successful when it introduces something new to either the external market and customers or internally within the organization and its employees, gains market acceptance, and achieves measurable economic success. In innovation management, we consistently aim for this goal, maintaining a strong emphasis on implementation.
The Innovation Roadmap serves as a framework for development. It provides orientation in the search for ideas, selection of ideas and project evaluation, and thus the overall management of the innovation process. The focus is on developing an innovation strategy that matches the corporate strategy and a portfolio management process derived from this in the form of a stage-gate process.
Together, we develop an innovation strategy and the innovation portfolio management so that a clearly defined Innovation Roadmap is established.
Relevance:
- Avoiding wasted resources by clearly prioritizing and focusing on promising innovations.
- Ensuring that innovations address actual customer needs and offer real added value.
Characteristics:
- Strategic Alignment: Linking corporate strategy with innovation initiatives for each area of the company. This clearly defines what contribution is made by whom with regard to the innovation strategy.
- Criteria for Evaluating Ideas: Clear benchmarks for prioritizing and selecting ideas are then provided by the innovation roadmap, which maps all of a company's strategic fields.
- Innovation Mindset: All areas of the company must be brought on board with regard to the innovation vision and a commitment to the strategy must be ensured.
Problem Solutions:
- Ensuring that innovation and digitalization projects serve a common vision and are successfully introduced to the market.
- Focusing on the right projects at the right time so that the projects run smoothly and resources are deployed in a targeted manner in line with the strategy.
- Ensuring that the innovations developed meet actual customer needs, offer real benefits and thus provide the basis for commercial success.
- Alignment of the innovation strategy with the corporate strategy. The focus of a company on either incremental or disruptive innovations.
- Incorporating customer feedback at an early stage to create innovations with true customer added value.
- Focusing on implementation aspects in the innovation process that ensure successful implementation.
In a world driven by innovation and digitization, we transform established business models into visionary successes. We focus on novelty, customer centricity, and measurable economic success to propel companies to the forefront of change.
Felix Hesse | CDO Advisory 4C GROUP
Your Benefits
- Strategic Coherence: Innovation projects are in line with long-term corporate goals, which promotes efficient and targeted innovation activities.
- Customer Focus: Innovations address real customer needs and offer substantial added value, which increases market acceptance and the success of innovations.
- Efficient Allocation of Resources: Prevents waste of resources through clear prioritization and selection of promising innovation projects, making optimal use of time, money and manpower.
- Promoting a Culture of Innovation: Creates a company-wide innovation mindset that ensures that all departments contribute to and identify with the innovation strategy.
- Holistic Implementation Strategy: Includes understanding the corporate strategy, analyzing innovation management, defining goals and implementing effective innovation portfolio management, enabling a structured and goal-oriented innovation process.
Our Approach
Understand
Understand corporate strategy and innovation-relevant components (goal of innovation, focus areas, incremental vs. disruptive innovation, etc.). They form the basis for the holistic development of the innovation roadmap.
Analyze
An analysis of your innovation management helps us to identify the fields of action and levers. Workshops and interviews with stakeholders uncover further potential in the current process and form the basis for its optimization.
Define
Based on an overarching innovation vision and mission, several task areas are defined for innovation management. From this, concrete goals are developed that contribute to the holistic corporate vision.
Implement
Based on the specific goals in innovation management, a process for innovation portfolio management is set up that regulates the selection and prioritization of ideas. Suitable structures must be created to ensure that the process is adhered to.
What our Customers Say
"The cooperation with Felix Hesse and his colleagues was extremely enriching for my team and me on several levels. The 4C GROUP combines very good methodology with a high degree of individualisation and adaptation to the needs of the client. The colleagues work very precisely, reliably and bindingly. The work results are very rich in content and consistent. They are very appreciative and accommodating, despite all their goal orientation, which makes the cooperation pleasant for all project participants. And decisive for their mission - they bring along knowledge, ideas and impulses, thus enriching the process of strategy design or the detailed preparation of a development project with important aspects of content."
Marta Steib, Head of Workstream Law Firm Management at DATEV eG
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