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Does Your Corporate Identity Have a Future?

Current challenges such as demographic changes, the growing importance of diversity and inclusion, and rapidly changing technology landscapes compel companies to rethink their own identity. These focal points offer the opportunity to position oneself as a future-oriented and flexible organization ready to respond to new societal and economic demands.

As CEOs, you are tasked with creating a transformative corporate identity in a time when employees increasingly seek meaning and expect integrity from leaders. Our consultancy supports you in developing a future-proof vision and a sustainable corporate culture that integrates Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) criteria-thereby redefining the raison d'être of your company.


Our Services

Corporate Identity

Consulting Expertise
Corporate Identity:

  • Value and Purpose
  • Vision and Mission
  • Cultural Change
  • Demography & Diversity
  • Grandchild ability

Consulting Expertise
Transformation Excellence:

  • Willingness/ability to change
  • Cyber Security Readiness
  • AI/technology affinity
  • Complexity reduction
  • Crisis Resilience & Risk Management


Business Model Strategy

Consulting Expertise
Business Model Strategy:

We guide you through the transformation of your leadership styles from traditional models to approaches such as Servant Leadership and Shared Ownership, which are based on trust and delegation. Additionally, we assist in implementing governance structures that are essential for the success of the corporate identity and necessary transformations.

Through our holistic approach, we strengthen your corporate identity, which not only focuses on ecological and social goals but also masters governance-related challenges. This helps you exceed stakeholder expectations and future-proof your company.


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4C Whitepaper: Demographic Shift

Learn more about the framework of demographic change and its implications for you as a decision maker.

Success Factors

  • Clear Vision and Purpose: A well-defined vision and clear corporate purpose provide guidance and motivate both employees and external stakeholders.
  • Authentic Leadership: Authentic demonstration of corporate values by leaders strengthens trust and credibility.
  • Stakeholder Engagement: Active participation of employees and other stakeholders enhances their connection to the company's goals and values.
  • Consistent Communication: Clear and consistent communication, both internally and externally, is essential to effectively convey and strengthen corporate identity.
  • Flexibility and Adaptability: The ability to adapt to changing market conditions without losing core values ensures relevance and competitiveness. central questions regarding the future viability of your company:

Why 4C?

Our Consulting Services

Our consultancy focuses on fundamentally strengthening and evolving your corporate identity. We offer tailored solutions specifically designed to meet the needs of your business and your stakeholders. Through strategic consulting and the implementation of effective strategies, we help you create an authentic, unified, and adaptive corporate culture. Our approach is always aimed at achieving sustainable and measurable results that strengthen your position in the market.

Our Goal

Our goal is to assist you in building a clear and compelling corporate identity that not only creates internal value but also promotes external trust. We strive to transform your corporate leadership to meet today's demands for sustainability and social responsibility. Our focus is on ensuring that your corporate identity acts as a strong, differentiating factor in your business field, setting you apart from competitors and securing long-term success.

Your Temporary Co-drivers

Hans-Martin Schneider

Senior Partner

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Stephan Grunwald

Senior Partner

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Uwe Dorst


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Relevant Articles


Contact us

We would like to point out that this website only offers a limited insight into our services. Our expertise and range of services cannot be fully represented on this platform. For individual advice and to address your specific concerns in the best possible way, we cordially invite you to contact us directly so that we can offer you tailor-made solutions.

Thank you for your trust. We look forward to hearing from you.


Claudia Bauer

+49 89 599 882 0

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Maike Ring

+49 89 599 882 0

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