Lean Service Creation

To develop a new digital product or a new digital service requires more than a creative moment. Rather, it is a stringent process that is clearly oriented towards the customer, deals with its problems and wishes, and creates solutions for it. But even the best ideas can only be successfully placed on the market if there is no viable business model. That is why it is important to think about the entrepreneurial concept in addition to all the creativity in the development.

Our Lean Service Creation process is based on the modern methods of design thinking and is clearly aligned with the customer and his perspective. In addition to established instruments such as Personas, Value Proposition and Business ModellCanvas, we also use classical instruments such as customer surveys, A / B testings, Kano models etc., ie disciplines of rapid prototyping, to provide user feedback as early as possible during the development process and to get involved directly with the development.

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Innovation delivery lifecycle

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Lean Service Creation

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"The cooperation with Felix Hesse and his colleagues was extremely enriching for my team and me on several levels. The 4C GROUP combines very good methodology with a high degree of individualisation and adaptation to the needs of the client. The colleagues work very precisely, reliably and bindingly. The work results are very rich in content and consistent. They are very appreciative and accommodating, despite all their goal orientation, which makes the cooperation pleasant for all project participants. And decisive for their mission - they bring along knowledge, ideas and impulses, thus enriching the process of strategy design or the detailed preparation of a development project with important aspects of content."

Marta Steib, Leitung Workstream Kanzleimanagement bei DATEV eG

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Joerg Bassen

Senior Partner

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Hans-Martin Schneider
Felix Hesse
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