4C Insights

What really drives CxOs right now? At 4C Insights, we bring together perspectives from projects, research and dialogue with experts and decision-makers – in a compact, well-founded and actionable format. This is how ideas are turned into measurable results: for better decisions in strategy, management and transformation – today and tomorrow.

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Whitepaper | Mai 2025

Many companies don’t choose transformation — they get dragged into it. And those who treat it as mere reaction will always remain driven, never driving.

Hans-Martin Schneider

Cookie	Category	Description	Persistency
PHPSESSID Session Cookie Persistency: Until the end of the session	Necessary	Session Cookie	Until the end of the session
resolution Saves the resolution of your browser for providing correct media data (e.g. images) Persistency: Until the end of the session	Necessary	Saves the resolution of your browser for providing correct media data (e.g. images)	Until the end of the session
sf_cookies Cookie settings Persistency: 12 months	Necessary	Cookie settings	12 months

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Sales Up! – Boost Your Sales Performance

IT-Offshoring-Strategies for CIOs

Success Factors of Customer Centricity

Sales Up! – Boost Your Sales Performance

IT-Offshoring-Strategies for CIOs

Success Factors of Customer Centricity

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Cookie	Category	Description	Persistency
CGIC This is used to provide search results by auto-completing search queries based on a user's initial input. Persistency: 6 months	Functional	This is used to provide search results by auto-completing search queries based on a user's initial input.	6 months
CONSENT This is used to recognize whether the visitor has accepted the marketing category in the cookie banner. Persistency: 2 years	Functional	This is used to recognize whether the visitor has accepted the marketing category in the cookie banner.	2 years
DEVICE_INFO This is used to track the user's interaction with embedded content. Persistency: 5 months, 26 days	Functional	This is used to track the user's interaction with embedded content.	5 months, 26 days
googtrans This cookie is used to save language settings. Persistency: Session	Functional	This cookie is used to save language settings.	Session
NID Google Maps - This cookie is used to save the user settings. Persistency: 6 months	Functional	Google Maps - This cookie is used to save the user settings.	6 months
pm_sess This is used to maintain your browser session. Persistency: 30 Minutes	Functional	This is used to maintain your browser session.	30 Minutes
PREF This cookie saves basic settings e.g. such as the choice of language, search format results, display of information. Persistency: 2 years	Functional	This cookie saves basic settings e.g. such as the choice of language, search format results, display of information.	2 years
PREF This is used to store information such as your preferred page configuration and playback settings such as explicit autoplay options, random mix and player size. Persistency: 8 months	Functional	This is used to store information such as your preferred page configuration and playback settings such as explicit autoplay options, random mix and player size.	8 months
remote_sid This serves the implementation and functionality of YouTube video content on the website. Persistency: Session	Functional	This serves the implementation and functionality of YouTube video content on the website.	Session
test_cookie This is a test for the cookie setting permissions in the user's browser. Persistency: 1 day	Functional	This is a test for the cookie setting permissions in the user's browser.	1 day
UULE This is used to determine the geographical location of the user. Persistency: 6 hours	Functional	This is used to determine the geographical location of the user.	6 hours
YEC This is used to save the video player settings of the user with embedded YouTube video. Persistency: 1 year, 1 month	Functional	This is used to save the video player settings of the user with embedded YouTube video.	1 year, 1 month
YSC This is set by the video service YouTube on pages with embedded YouTube videos. Persistency: Session	Functional	This is set by the video service YouTube on pages with embedded YouTube videos.	Session
_ga Google Analytics: Registers a unique ID, which will be used to generate statistical data like how the user uses the website. Persistency: 2 years	Functional	Google Analytics: Registers a unique ID, which will be used to generate statistical data like how the user uses the website.	2 years
_gid Google Analytics: Registers a unique ID, which will be used to generate statistical data like how the user uses the website. Persistency: 1 day	Functional	Google Analytics: Registers a unique ID, which will be used to generate statistical data like how the user uses the website.	1 day

Cookie	Category	Description	Persistency
1P_JAR Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
APISID Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
CONSENT Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
GPS Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
HSID Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
NID Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
OGPC Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
OTZ Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
pigeon_state This is used to unlock Instagram content. Persistency: Session	Marketing	This is used to unlock Instagram content.	Session
PREF Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
SAPISID Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
SID Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
SIDCC Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
SSID Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account) Persistency: Session	Marketing	Cookies are set via embedded YouTube videos: Register anonymous statistical data e.g. frequency of viewing the video (no collection of sensitive data if you are not logged in with the Google account)	Session
_fbp Facebook Pixel Persistency: 90 days	Marketing	Facebook Pixel	90 days
_gcl_au Google Tag Manager Persistency: 90 days	Marketing	Google Tag Manager	90 days
_hjFirstSeen This is set to identify the first session of a new user. Persistency: Session	Marketing	This is set to identify the first session of a new user.	Session
_hjid Hotjar cookie that is set when the customer lands on a page with the Hotjar script for the first time: Stores unique Hotjar user ID in the browser. Persistency: 1 year	Marketing	Hotjar cookie that is set when the customer lands on a page with the Hotjar script for the first time: Stores unique Hotjar user ID in the browser.	1 year
_hjSessionUser_site_id Cookie is set when a user lands on a page with the Hotjar script for the first time. It is used to retain the Hotjar user ID unique to that site in the browser. Persistency: 1 year	Marketing	Cookie is set when a user lands on a page with the Hotjar script for the first time. It is used to retain the Hotjar user ID unique to that site in the browser.	1 year
_hjSession_site_id This cookie stores the current session data. Persistency: 30 Minutes	Marketing	This cookie stores the current session data.	30 Minutes