True Customer Orientation
Today, all companies claim to be customer oriented. But what exactly is the difference between a customer-oriented and a customer-centric company? What are the structural and cultural consequences of a customer-centric orientation for the entire company? Or more specific: Are processes in your company today already being developed and thought from the customer's point of view? What obstacles - such as internal security requirements or regulatory requirements - keep getting in the way? Do all employees already have a deep sense of their own responsibility to inspire customers every day?
Customers want to have their needs and desires fulfilled - even in areas that have previously been perceived as relatively unemotional. Why then do most companies still just sell products and services?
4C Study: "Success Factors of Customer Centricity"
A qualitative study in ccoperation with the CBS International School Mainz
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What distinguishes customer-centric companies? How can they successfully focus on their customers and thus be more successful than the competition? As part of the study, we developed a success model and the key success factors with leading CSOs.
What do customer-centric companies do differently and how do they succeed in rigorously focusing on the customer in order to be more successful in the long term?
We have answered this question in a study conducted together with the CBS International School in Mainz. The study is based on scientific findings and topic-related expertise. The development of the success model and the key success factors are based on the experience of leading CSOs, which we collected in interviews.
4C Study: "Success Factors of Customer Centricity"
What distinguishes customer-centric companies? How can they successfully focus on their customers and thus be more successful than the competition? As part of the study, we developed a success model and the key success factors with leading CSOs.
What do customer-centric companies do differently and how do they succeed in rigorously focusing on the customer in order to be more successful in the long term?
We have answered this question in a study conducted together with the CBS International School in Mainz. The study is based on scientific findings and topic-related expertise. The development of the success model and the key success factors are based on the experience of leading CSOs, which we collected in interviews.
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