Innovation Management

Launching products successfully

Innovation is one of the key success factors for the renewal of a company. Innovation management in our understanding is the successful introduction of an innovation on the market and thus not limited to the promotion of the creation of ideas, but also and especially the translation of these ideas into marketable products and services.

Although in practice there is a significant focus on the creation of ideas, the real challenges lay in selecting those ideas with real potential and the successful and rapid implementation in the market.

Innovation management is consistent multi-project management

Effective innovation management is based on the consistent evaluation of each innovation and its impact and effects on the market-product-portfolio on the one hand and the identification of unmet demand for innovation on the other. The assessment must always be carried out by the market as well as the clients. Consequently, it becomes clear that innovation is an enterprise-wide discipline that mainly manifests itself in projects.

Hereby, the key success factor is a multi-project management covering all innovation projects, and firmly aligned with a stage-gate-process. In a world of scarce resources, the exit of non-promising initiatives is simply as crucial as the strong leadership of high-priority ideas.

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Our brochure for Innovation Management

Innovation Management - Laying the foundation for tomorrow's business


Innovation Management - Laying the foundation for tomorrow's business: Not the generation of ideas, but their structured implementation to market maturity differentiates the champions from the competition
  • Innovation as one of the essential success factors of a company
  • Effective control and efficient organization
  • 4C Consulting approach and benefits and results

Our experts for Innovation Management

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Stephan Grunwald

Senior Partner

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Hans-Martin Schneider

Senior Partner

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