Digital Embedding

Embedding digital transformation sustainably

The development of future strategies and business model scenarios and the operationalization of these and of market launches that have already taken place do not in the least complete the digital transformation. The question of what an organizational model, which enables the operation and management of the new business in the long term looks like in the company-wide context, has not yet been clarified. The focus here is on defining and evaluating the appropriate organizational form in order to link the new business with the core business in the best possible way. Irrespective of this, an innovative culture and flexible structure must be created within the organization in order to successfully anchor the digital transformation in the long term.

Digital operating model

If you want to survive on the market in the long term, you have to understand the new challenges of digital transformation. Companies are facing a variety of structural and operational changes to provide the missing link between a digital business model and their own business. Addressing the need for a new business model requires the development of a new operating model, or digital operating model, to support you. This opens up decisive implications for the way companies operate, communicate or offer their product and service portfolio. But how can such a promising model be implemented and sustainably established? An agile and product-oriented way of working and organizational structure form the foundation of the approach. Efficient and effective cross-functional collaboration in agile teams (squads) increases the value of your company in the long term. The fundamental focus here is to derive value from iterative and lean management of necessary tasks and continuous validation of product-market fit. A digital operating model serves as a kickstarter for your company's sustainable digital progress and success. It should be noted that such a model differs from company to company due to different strategies, cultures and structures and is usually individually adapted and implemented. We are happy to support and advise you in the transformation and sustainable implementation of a digital operating model tailored to your needs.

Organizational embedding

The digital transformation requires significant changes in existing corporate processes and structures. A more intensive focus on digital innovation projects promotes the targeted progress of the digital transformation. But how can the scalability of a promising innovation project be ensured in the long term? The focus here is on defining and evaluating the appropriate organizational form to combine the newly developed, digital business idea with the established core business the best possible way. We support you in conducting a detailed analysis of the identified key factors, from which tailored recommendations for action can be derived for the business model embedding of your innovation project. Basically, we differentiate between three different strategic options to successfully expand your digital business: First, developing a digital business within your own organization in line with your existing business. Second, the development of a digital business outside and parallel to the existing business with its own brand and in its own legally independent unit. And thirdly, incubation - i.e. the initial outsourcing and development outside the existing organization as well as the simultaneous preparation of the organization for the subsequent integration of the digital business. We will be happy to advise you on the selection and sustainable implementation of the option tailored to your individual needs.

Company building

New, digital initiatives and business models often differ fundamentally from existing business in terms of content and organization. New business is therefore usually established outside the organization in a separate, legally independent unit. As a rule, initial product concepts and entry strategies for the market launch are already available at this point. Nevertheless, there are numerous delays and operational "construction sites" due to foundation-technical and -legal aspects. In order to counteract these risks and to support the market and customer side of the business model to be established in the best possible way in product development and marketing, precisely fitting organizational and IT infrastructures must be established. In addition, targeted partnerships are considered in order to cover selected company-wide topics or relevant expertise through partners. The aim here is to be able to concentrate internally on the core disciplines and competencies and to increase corporate efficiency in the long term.

Business incubation

Business Incubation targets supporting companies / start-ups from the process of developing ideas all the way to the company foundation in tandem with "established" companies. The focus is on the successful implementation of a sustainable business model and the resulting acceleration of company growth. 4C divides business incubation into three elementary disciplines. In addition to the joint consideration of potential startup ideas and the definition of an incubator program, the access provided by 4C to an extensive network of different industries and expertise plays a crucial role in your success. We are happy to support and advise you in the identification of business potential and the successful and sustainable implementation and launch.

Our experts for Digital Embedding

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Joerg Bassen

Senior Partner

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