Due to increasing digitalization, new technologies and new business models today's organizations face new challenges and an increased pressure to change: visions and strategies are being realigned and new business fields are being opened up.
In order to be successful in times of constant change, organizations must challenge and continuously develop further dimensions of their organization in addition to strategies and business models. The ability to carry out a repetitive transformation at all organizational levels becomes indispensable.
What is organizational development?
Organizational development is the sustainable change of organizations and the people working in them with the aim of optimizing or adapting to changed internal and external conditions. In the course of the transformation, personal and interpersonal elements - the culture and values of an organization - are considered in addition to content structural elements such as strategy, structures and control. These must be closely aligned.
Organizational development as key success factor for companies
The ability to continuously question the own business model and organizational form and to adapt to new market conditions in the shortest possible time is a key success factor for companies. The challenge is to quickly implement organizational changes in several corporate functions at any time and to gain the necessary acceptance for the project.
Opportunities that can result from a regular review and adaptation of the organization are manifold. In addition to increased flexibility to react to changes, further benefits can be realized, such as
- organizational support of strategic corporate goals,
- increased efficiency through simplified and optimized corporate structures,
- the creation of an attractive working environment for employees and the development of new competencies
Holistic organizational development: How does the transformation become a success?
The 4C approach to holistic organizational development considers not only the content-structural organizational level, which deals with strategy, structures and control, but also the personal and interpersonal level of an organization, such as culture and values. In addition, New Work elements are taken into account.
With our proven Business Transformation approach we accompany your organizational development through the phases of Transformation Impact & Strategy, Transformation Design and Transformation Execution and prepare you to continuously go through them.
While the strategic course is set in the first phase, your precisely-tailored organizational development is prepared in the Transformation Design phase. Within the Transformation Execution phase, we ensure the integration and acceptance in the organization, e.g. through the conception and implementation of targeted change measures. Because: Only if management and employees are convinced of the change, the transformation will be a success.
