Technology

Technology-driven companies face unprecedented changes. The faster market penetration of new technologies and the entry of completely new competitors with disruptive approaches on global markets lead to ever shorter product life cycles. End-user end-users are increasingly demanding and demanding also for B2B providers. Digitization further service areas poses new and increased demands on employees and organization. Consumers are more informed and demand more and more innovative and more networked services with simultaneously decreasing customer loyalty and willingness to pay.

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Joerg Bassen
Hans-Martin Schneider

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