Lean Service Creation
To develop a new digital product or a new digital service requires more than a creative moment. Rather, it is a stringent process that is clearly oriented towards the customer, deals with its problems and wishes, and creates solutions for it. But even the best ideas can only be successfully placed on the market if there is no viable business model. That is why it is important to think about the entrepreneurial concept in addition to all the creativity in the development.
Our Lean Service Creation process is based on the modern methods of design thinking and is clearly aligned with the customer and his perspective. In addition to established instruments such as Personas, Value Proposition and Business ModellCanvas, we also use classical instruments such as customer surveys, A / B testings, Kano models etc., ie disciplines of rapid prototyping, to provide user feedback as early as possible during the development process and to get involved directly with the development.
What are we going to do? In a first workshop we will get you fit with the agile methods and instruments and bring light into the "Buzzword jungle". We then analyze the target group with them, define mutually relevant customer segments and develop representative customer profiles. We use the identified needs and problems in the further process to generate and detail innovative ideas. As early as possible, we start to build first prototypes, go directly "on the road" and fetch us continuous customer feedback. In the feedback both the service idea and the UX / UI are tested and validated. Together with you, we then develop potential business models, repeatedly question them critically and formulate strategic scenarios and evaluate them.
As a result, in addition to the prototypes, you will also receive business cases for informed decision-making and everything you need to start the implementation directly. If you like, we also accompany you in the realization and agile development, gladly also with our technology partner and support you in the anchoring of the new products and services within your organization.
Our broschures for lean service creation
Our experts for lean service creation
Get in touch with us through Xing or LinkedIn
Master of Engineering and Business Administration
At 4C you will not encounter consultants corresponding to usual stereotypes. And certainly not in the person of Joerg Bassen, who - as an engineer - stands for the principle of gravity, that means a down-to-earth attitude, objectivity, careful consideration and thorough analysis. Not only our clients benefit from his “engineer’s viewpoint” and his distinctive analytical skills, but also our internal knowledge exchange and qualification activities for our consultants.
His focus lies within the CIO and CDO Office and including IT strategy, sourcing management, digitization, IT Controlling / decision making and change management. Concurrently he heads as managing director our digital joint venture GROUP ZERO ONE, where he advises companies in developing, initiating and monetizing digital business models.
He has extensive experience in various industry sectors.
Master of Business Administration
An absolute intention to change things for the better is part of every 4C consultant’s essential mindset. Anyone who can prove this talent in challenging project situations, will go far with 4C. This applies in particular for Hans-Martin Schneider, whose assertiveness and talent for business development is combined with a good sense of humor.
His focus is in business transformation, digitization, business development & growth as well as restructuring.
He has extensive experience in the financial services, services and technology sectors as well as with owner and owner managed companies.